Going beyond omni-channel with AWS AI & ML services

ecs-admin 18th September 2020

To be truly omni-channel, you need to understand your customers from every possible angle: a 360° customer vision. To achieve this, you need an incredible amount of data. But what if you could create a holistic view with customer data you already own?

Data, afterall, has the power to entirely transform your approach to marketing, sales, operations and more. But without the right platform to harness it, it’s meaningless.

According to HubSpot, “at its core, omni-channel is defined as a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

So, how can AWS (Amazon Web Services) help you go beyond omni-channel? Our webinar below explains how.

Watch on demand to hear how other businesses have transformed their approach to marketing and sales through AWS. You will learn how to:

  • Achieve a 15-20% increase in online cross sell
  • Increase your NPS customer satisfaction scores
  • Reduce marketing operations costs by 20-30%​
  • Build a next generation digital marketing platform in the cloud.

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