Category Whitepapers and Guides
In this episode we invite John Ing onto the Tech³ Podcast to look at changing customer behaviours and the emergence of the omni-customer and how businesses are beginning to consider their strategy to align to omni-customer. John is the CX Principal Product Lead at ECS and brings with him a wealth of experience and knowledge around customer experience and Amazon connect. John explores the difference between omni-channel, that we’re all familiar with, and the rise of the omni-customer who is adept at engaging across all channels; voice, digital and social.
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